Brand Recognition:
URS, emanated from Europe, is the global provider of System certifications. Decades of experience have confined the professional values embedded in the system–Group called-URS. Letters URS- United Registrar of System has become synonymous with core values of Credibility, Confidence, Commitment & Competitive.
URS gaining leadership position in global certification market is among top five CBs of the world as some statistics, magazines and surveys have gathered.
URS Logo is a trademark of trust and confidence making platforms for Co-branding Internationally. URS presence, as Registrar, is eminent in various countries and cities of the World. Brands are reflection of what & how we do and therefore, URS brand is recognized in simple terms as:
- form of liking;
- preference;
- a sense of trust; and
- belief in quality;
Evidence is that more than 30,000 clients all over the world, has reposed confidence in URS brand and has co-branded with URS.
Brand Characteristics:
URS Logo is ovoidal comprising of three letters- URS, with its R extending beyond the boundaries; conveying that we are open and accessible. We believe in listening philosophy rather than lecturing one. The world map at the background shows our presence across the macrocosm.
Logo is universal and comprehensible worldwide. Colors used in logo are distinct with each one carrying a separate message. Red color suggests speed combined with confidence & at times a dash of danger to warn us not to deviate. Green is the color of growth and symbolizes prosperity. Gray color symbolizes Reliability and Quality.
URS has defined uniformity & consistency in the work & services, which reflect in the design of Logo and other public materials as well. Besides Logo, Profile, Website etc. embody our logo with clouds in the shades of blue. Blue color is the colour of tranquility, stability, unity, trust and loyalty. Clouds are selected as reaching for the sky with the way we do things throughout the world in the business.
Brand- A Religious Perspective:
URS Logo colors also depicts religious and mythological significance:
Red Color: Associated with strength, health, and passion and encourages action and confidence, stimulates energy and protects from fears and anxieties.
Green Color: is the Symbol of nature; signifies hope of eternal life. In several religions, green is the color associated with resurrection and regeneration. It helps alleviate depression, nervousness and anxiety and offers a sense of renewal, self-control and harmony.
Blue Color: Used in the sky is the color associated with calmness and with healing. Blue is often considered to be the safest global color. In Hindu religion, Blue is the colour of Lord Krishna.
Gray color: Works on the mind/emotions to see overview, emotional balance, and patience.
Brand Protection:
URS Logo is registered with The Patent Office UK, Trade Mark Registry Office, Govt of India and numerous trademark office of the world in various countries. Therefore, Brand logo is legally protected in almost every country in the world. Hence, URS Brand logo can be used by the URS Group Companies only. The use of URS Brand logo is also restricted to use by the only companies of the world whose systems are verified and certified by URS only. Therefore, URS logo is not a matter of debate or can be used in other means. Full protection is provided to the Brand Users.
URS brand is distinct, protected, characterized
& religious and hence recognized being Credibility, Confidence, Commitment &
Competitive.
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